Upcoming Training and Speaking Events

    "A Guide to GimpShop" on Wednesday, 3/4. This live teleclass will give you a full intro into using Gimpshop, the free, open-source alternative to PhotoShop. Come away knowing how to use the software to customize images, create buttons and headers, and more.

    "Using Blogging to Build Your On-line Presence" is the break-out Session Rebecca is leading at the IVAA Live Summit, April 21-24. With all the other online marketing buzzwords floating around, it's easy to forget about blogging, or to write it off for the next new thing. Don't! This presentation shows you why you need a blog now more than ever.



    Using Blogging to Build Your Online Presence will cover: Why blog?, Blogging platforms, Ways to take advantage of multiple streams of content to save time and write less, Creating a blog that is a strong base for all your other social networking and social media activities, Promoting your blog, Adding blogging services to your VA business (and ways to package them)



    You'll walk away with a complete understanding of how to best set up your blog. As a bonus you'll also receive the Blogger's Rolodex, a complete list of resources and tools to take full advantage of the marketing power a blog can bring to your business, and Blogging 101 and Beyond, a complete guide to using the Wordpress Dashboard.

    Interested in having Rebecca speak? Email her at rebecca [at] socialwebdiva.com

reputation management

Your reputation is your currency

All your social marketing efforts can be flushed down the drain faster than you can say, “Where’d my clients go?” by a few well-placed negative comments. Especially if you’re in an industry that has clients very active on the internet. Not managing your reputation can sometimes cost you dollars, literally. Are you doing anything to [...]

social networking

Can you connect email and social marketing?

While social media is a buzzword, most businesses are still using email marketing for a large portion of their online audience, and it is still quite effective. But can you combine the two? While “old school” email marketing is 1-to-many and “new school” social media marketing is 1-to-1, the two can actually work together very [...]

SEO

My Top 5 SEO Tools

If you’ve read my blog at all, you’ve probably noticed I like fun, free web tools.

Today, I’m going to give you my favorite SEO tools.

1. To start with, there’s SEO Book’s keyword research tool. You could pay for WordTracker, but if you aren’t going to use it regularly, then check out SEO Book. Very cool [...]

podcasting

Let’s Start a Podcast - Part Three - The Equipment

Now you know what direction you want to take your podcast, it’s time to get technical. What equipment do you need? Surprisingly, you don’t need an entire sound studio in your basement, just a few key pieces of hardware and software will do the trick.

Microphone: Radio Shack offers a simple $20 microphone that will still [...]